5 SEO Sins That Will End Your Google Career Forever !

Thursday, 21 August 2014

5 SEO Sins That Will End Your Google Career Forever !

Many of us take our appearance in Google Search Results for granted.While it requires a lot of effort to rank #1 for the popular queries, it doesn't take rocket science to get your site into Google's Index.Well getting into the Google's Index is not difficult,but doing it again is after you site has been kicked out.Yes,the biggest bully on the internet could decide to remove your website altogether in a day.But not without reason.If you know about SEO in 2014,you should know better than to make these mistakes.

• Buying links :-

Need we even discuss this one ? There are tonnes of so called 'SEO Firms' out there promising to sell quality links.The tragedy isn't in the existence of such firms - it is in the people falling for such scams more often than not.

Most often,the links these companies 'sell' are from cheap or scam sites.Even if they promise high quality links,changes are good that these links won't even be relevant.It's like having a doctor write up our letter for recommendation for your IT job interview - it just doesn't work,and definitely doesn't help.And that is the best case scenario.Often, these links are from cheap and spammy websites.

Best stay away from them because Google takes the strictest action against buying links.

• Bad Links Directories :-

This is a very common mistake people make - submitting their sites to whatever link directories they can find.Google's Matt Cutts recently addressed the question in a video,and we elaborated on that quite a bit.

The bottom line is,most link directories are not relevant,and hence links from them will often hurt you.Even if they are relevant,the effect of the link diminishes with as the total number of listed sites increases,in which case they're still not helpful.Only rarely do link directories help.

• Article Marketing :-

The idea is you could write an article,"spin" multiple versions of it,making small adjustments to the wording,and then submit those versions to different websites that collects articles in exchange for a link back to your site.Back in 2000s,this method worked very well,and websites like Ezine Articles and Articles Base rose to popularity.But today the technique is no longer helpful.

Google used to think that the different links from the spun articles were really unique.But over the years,their algorithm has gotten better and better at sniffing out articles with small variations.Articles that are used to rank for years are now plummeting , because Google recognize them for what they are : spam.

• Keyword Stuffing :-

Keyword stuffing is one of the most common SEO mistakes.One of the most common SEO mistakes that looks dumb too.I am sure you hate most common SEO mistakes too.

See what i did there ? Not only is the above sentence wordy and redundant,it also has the key-phrase "most common SEO mistakes " stuffed three times when one was enough.I wrote like to make a point.People put in excess keywords to get attention from Search Engines.But as you know,Google now know better.You will attract Google for sure,swiftly followed by a kick down the result pages.

• Unnatural Anchor Text :-

Anchor text is the text that have a hyperlink attached to it.Anchor text helps Google to determine the relevance of a link.For example,the link Blogger Widgets is should be about widgets for blogger.But some people try to best the system by building spam links,and using the terms they want to rank for as the anchor text,hoping it'll increase their chances of getting ranked.For example,using "Blogger Widgets" anchor text for a link to an ad.

Some people also use the same anchor text over and over again.If I wanted to link back to this site,I wouldn't use the "Blogger Tricks" keyword every time.Duplicate and irrelevant anchor text will definitely land you a Google penalty.

Please drop a line of your experience in the comments and Stay Tuned with us.